event planning- event management company

Sampling from letters sent to Nancy R. Walters, SCMD, Very Special Events President, after some of her presentations:

“The Tourism, Leisure and Lifestyle Conference was truly a rewarding experience for all who attended…We thank you for sharing your insight and expertise with Conference attendees. ICSC (International Council of Shopping Centers) thanks you and more importantly the attendees who benefited from your presentation thank you.”

After presentation at national shopping center conference in Las Vegas: “Your session was a great success and kept the interest of attendees from beginning to end.”

After teaching a marketing class in Michigan: “Your class was the most interesting and engaging courses in the whole week. I learned so much new information from you. You are an inspiring teacher.”

Nancy R. Walters, SCMD, Very Special Events President, an expert on the shopping center and retail industry, is available for presentations. Ms. Walters offers insight from her career as an award winning journalist, department store executive, mall/corporate marketing director, and as founder of one of the industry's most respected national marketing companies. Her work with developers, all types and sizes of retail properties, and an impressive list of clients, including Fortune 500 companies, add to her unique ability to offer timely presentations.

The Philadelphia native was raised in St. Petersburg, Florida and attended Florida State University on a full Poynter Fund Journalism Scholarship. Her award winning journalism career included the Miami Herald, St. Petersburg Times, Tampa Tribune and United Press International. Ms. Walters gained retail experience as Fashion Activities Director for the Sears Southern Territory. As Marketing Director of Clearwater Mall in Florida, she won MAXI awards from the International Council of Shopping Centers (ICSC) and was named Outstanding Young Woman of Clearwater. She was promoted to Corporate Special Events Director of TrizecHahn in San Diego, California where her department was one of the first in the industry to create sponsorship programs. While at TrizecHahn she directed the grand openings of malls throughout the U.S. She founded Very Special Events in 1986.

Ms. Walters teaches Public Relations for the International Council of Shopping Center’s (ICSC) School for Professional Development and Retail Marketing for ICSC’s international programs. She has conducted extended classes for ICSC in many countries such as China, Thailand, Turkey and Venezuela. She is a member of the ICSC Public Relations Task Force and serves as PR Western Divisional Chairman. She is a former MAXI Chairman and serves on the MAXI Judging Committee. She is a frequent speaker at marketing conventions and corporate meetings and writes for trade publications and national media. She has been interviewed for articles in publications including USA Today and she serves on the marketing editorial board of Shopping Center Business magazine.