Nancy R. Walters, SCMD, is a frequent speaker at retail and shopping center programs. Ms. Walters offers insight from her career as an award winning journalist, department store executive, mall/corporate marketing director, and as founder and president of one of the industry's most respected national marketing companies. Her interaction with developers, all types and sizes of retail properties, and an impressive list of clients, including Fortune 500 companies, add to her unique ability to offer state of the industry presentations.

Merchant Programs

Ms. Walters combines her experience as a former Sears special events director, mall marketing director and corporate special events director to offer effective ways to improve the merchant/mall relationship. These presentations may be scheduled at a category meeting or annual meeting.

1. Mall Power will add new energy to the mall retail environment as merchants learn how to use clout from their mall locations.

2. There are a Thousand Stories at the Mall will teach merchants to generate free media coverage and attract new customers through community PR programs.

3. The Merchant PR Role in a Crisis will focus on merchant responsibilities and actions in dealing with media during a crisis.

4. Renovation Revelations is a high energy, idea-packed session to motivate merchants worried about loss of business during a renovation. It provides them with practical advice on achieving sales goals during renovation.