R. Walters, SCMD, is a frequent speaker at retail
and shopping center programs. Ms. Walters offers insight
from her career as an award winning journalist, department
store executive, mall/corporate marketing director,
and as founder and president of one of the industry's
most respected national marketing companies. Her interaction
with developers, all types and sizes of retail properties,
and an impressive list of clients, including Fortune
500 companies, add to her unique ability to offer state
of the industry presentations.
Ms. Walters combines her experience as
a former Sears special events director, mall marketing
director and corporate special events director to offer
effective ways to improve the merchant/mall relationship.
These presentations may be scheduled at a category meeting
or annual meeting.
1. Mall Power will add new energy
to the mall retail environment as merchants learn how
to use clout from their mall locations.
2. There are a Thousand Stories at
the Mall will teach merchants to generate free media
coverage and attract new customers through community
3. The Merchant PR Role in a Crisis
will focus on merchant responsibilities and actions
in dealing with media during a crisis.
4. Renovation Revelations
is a high energy, idea-packed session to motivate merchants
worried about loss of business during a renovation.
It provides them with practical advice on achieving
sales goals during renovation.